Gen Why Not

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The Green Campaign Part I June 5, 2008

So, before I got into this I want to give you a little background. I am not a green person — I drive a small non-hybrid suv, I leave the windows and doors open with the air on for cross circulation of cool air, and do the same in my car, my recycling is mediocre — if there’s no bin I’m not bringing it home, if I had a pool/lawn I’m sure I would fill it up/water it with every chance. Styrofoam cups don’t make me cringe either. Do you believe it?

I am just being real. Not going to hide behind anything. I had previously posted what is our part as Generation Y in the evolution of going green. I talked about the zap car back in September. I thought then because I was in the process of buying a new car and thought why not try to go green, but again just washed it aside and but the damn Escape anyways.

Now I am here on a one-woman quest to run a green campaign. It was will be small in looking but a large feat for me. My goal is to incorporate something in the green measure into my daily lifestyle, as long as possible.

Here is where I started. BAGS. Yes, sounds dumb, but how many times do you buy two drinks as the convenient store and are given a bag automatically, that you probably throw in the trash when you get home, or into a draw with a bunch of other bags that never all get used. Anyways — this has been my first task.

I have been on it now for about three weeks. (BTW, I am not ashamed giving props to companies that I may be using in my campaign) My bags that I have been using are 1. The ChicoBag ( I got this from an old boss) 2. Trader Joe’s Bag ( I bought this there one day) 3. Brown paper bags.

Both the Trader Joe’s Bag and The Chico Bag are roomy — I use them when buying small items and the Chico bag can fit in my pocket or purse, so it’s good for storage, trader joe’s not as great. I used the brown bags when I went shopping for food and bought a lot.

I am thinking to buy more ChicoBags and keep them in the car for trips such as these. More to come with my next journey — Cutting time off in the car.

-Celeste Johnson, Expresso PR


Marketing Tactics Getting Sneaky April 9, 2008

So everyone gets those emails from saying you won the UK lottery that might look something like this:

UK Lottery

What about the marketing phone calls — from Timeshare companies or people looking to give you a survey? Well none of these can possibly add up to what I went through just the other day. I got a very suspiscious phone call that went like this:

Me: Hello

Caller: Is this Frank ___ (can’t remember last name but irrelevant)

Me: No you have the wrong number

Caller: OH I hate when people enter other people’s names into contests, because Frank put your number in as the contact number and this number won a possible prize of $5,000

Me: oh really (sarcastically) not interested.

Caller: You can’t say that there’s nothing to loose when you have a chance to win 5,000, 1,000, 500 a new Apple Touch Ipod or a 3-day vacation.

Me: Wait a second 3-day vacation? Are you a timeshare company?

Caller: No No No never — we are a company looking to get you interested in our services and decided to offer you an incentive to visit us with no obligation to buy. So you can walk away slate free.

Me: OK I’m listening.

Caller: Just come down to our offices in Gilber, Arizona and sit through a presentation for 90 min. about the company and go on your marry way.

Me: Do I need anything?

Caller: A license and creditcard or check

Me: well — if I don’t have to buy anything what do I need that for?

Caller: We want to make sure if you ever did want to make traveling that you had the potential to back it.

Me: OK — send me the info (conversation continues, supervisor has to make sure the appointment is set, I go on questioning and such)

Later that day–I went to check up on the company (Star Vacation Club) to see how legit they were. After looking for about 5 minutes I soon realized I walked myself into a potential scam. They had been sited for their lack of business standards and much more. No prizes get awarded, they take your credit info. It was a huge scam. They have no website with valid info, you can’t even call them back if you wanted to.

However I  redialed the number that called in to set them straight luckily I remembered the rep, it didn’t really matter she picked up the phone.

In any case be weary of companies that come off such as these.

Here are just some of the negative responses I found on Star Vacation Club one:

Star Vacation Club — Shame on you.


Good Intentions January 21, 2008

Steven Gonzales 1/21/2008 

There is a saying that I have heard a few times over the last month, and have found it very interesting everytime someone says it: “The road to hell is paved with good intentions”. The reason I find it so interesting is that sadly enough many people in this world fall victim to not fully reaching their desired goal. You have seen it, everyday people say they are going to ‘loose weight’, ‘find a new job’, ‘fix a broken relationship’, etc, and the list goes on. New Years Resolutions, they are set by millions of people as good intentions, but ironically never materialize. It is very sad, but very true. Ironically people who make these claims rarely act to resolve the issue they are so passionate about. Why is this?

It is said that the first step to solving a problem is admiting one exisits. The transitioning point of defining the problem and taking action to solving it is where the trouble lies for most people. Is it because we lack motivation? Maybe because we see other people not follow through with their promises, so we follow their lead. If we are serious about becoming better people in life, why is it so hard for us to make the neccessary changes to correct ourselves?

What keeps you on focus towards reaching your goals? Keeping life in perspective and creating a solid outline of my objectives are what keeps me focused. I once read that overall brain function and health are increased in individuals who mentor others. Please feel free to share some of your strengths with others. Establish yourself as the ‘go-to’ person and you will see a major positive impact in your personal development. This is also a good skill to keep your goals on track.

Take a moment to share your strengths by adding a comment to this message. What keeps you on track? Do you set New Year’s Resolutions? If you do not carry them out, what causes you to stop? Use this time to reflect regarding the type of person you are and where you want to end up. 2008 is still a brand new year and you have time to prepare yourself for it.


Bringing it Back to Life — Mike Relm Opens for Blue Man Group January 14, 2008

Filed under: You Tube — genwhynot @ 1:40 pm
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Quick synopsis of the Blue Man Group:


Wow. Last night was amazing. Blue Man Group graced us with its presence at the US Airways Center in Downtown Phoenix. With the show, I didn’t even know what to expect, I didn’t read up on it and had only seen commercials prior to seeing the show. I was just blown away by the entire time. From the well-played acting and incredible music that engulfed every inch of the Center to the opening act.

The Blue Man Group opening act my friends was incredible. Think what DJ Supreme had in mind for the turntable revolution and times it by 10. Mr. Mike Relm was intense and casual, turning on songs like the Charlie Brown theme and Pee-wees playhouse. Who does that? Amazing. Would definitely go to see him when he’s on his own out there, because he will be and I think he may have already been.


McDonalds Premium coffee? Is this your cup of tea? January 9, 2008

Steven Gonzales 01/09/2008


When we talk about going out for coffee thoughts of an elegant shop filled with business professionals and trendy hipsters comes to the mind of many Americans. Independent shops, Starbucks and the like have helped many people develop this image. Lets face it, coffee is not just a drink, it is a fashion statement. Or is it?



An article in the January 7th Wall Street Journal shed more light on McDonald’s overall strategy with the revamped coffee, which it started selling in third quarter 2007. McDonald’s instead of Starbucks could become the way of the future some say. The stock of the two companies have moved in opposite directions over the last few months (McDonalds increases, while Starbucks continues to drop).

The two shops have started to encroach on each others turf; Starbucks by offering sandwiches and McDonalds with its new blend of coffee. Is it really just about the coffee anymore? Is it more of the experience that draws us out for this beverage; does it matter where we purchase it?

Can McDonald’s replace Starbucks?  

Please read the above links and voice your opinion (by adding a comment) on this topic.


An Open letter to the Perez Hilton Websites of the World January 3, 2008

Why is it that no matter how far you get in life, there is still this attraction to wanting to know what is up in the lives of our favorite celebrities, or even ones we hate and hate to love. I have ultimately found myself reading the Perez Hilton websites of the world, that are flooded with the days trash on what celebrities are getting themselves into.


If I wrote about celebrities all day like Perez, my server would blow up and we would have tons of people up in this space. I think it doesn’t matter what age you are there will always be a pull in wanting a view into celebrity life, at least now it’s halfway acceptable. But when I become President of Microsoft, maybe it might be different.


Networking: Power 2 the People December 31, 2007

Steven Gonzales 12/31/2007 


I was driving down my favorite back road (rather fast) this evening when it hit me like a pass in the back of the end zone; “It’s the People STUPID!” All of you Clinton fans out there will recall that Bill utilized a similar mantra during his push for the White House. The current economic condition might play a vital role in your march to ‘the top’, but it is ultimately the people who are going to determine your true success in life. 

Life is all about networking. Everything you want in life revolves around the people you associate yourself with and the opportunity they can provide you. With this fact in mind, you must run your life like a candidate running for office, which in fact is not a far stretch from the truth. Think of all the success you have enjoyed up until this point in your life; who were all the people that helped you reach it? How did you meet these powerful people? What roles did they play? 

Congratulations, you have now realized a very important fact- You are not a one man team. Someone believed in your message enough to cast a “vote” in your favor. These people empowered your goals because they believed in you! With this realization in mind, you can see the power others have in the attainment of your dreams. Take a minute and reflect on this important point.

You must network like a presidential candidate. You are the representative of your very own personal political party. This party is the PR campaign of your personal and/or business goals. Success will be scored by the people’s approval rating of your message, values and ability to lead. This is war, plan accordingly. Develop your marketing plan, practice your message and dress for success. As you continue to schedule networking events make sure they truly represent your campaign stance. Make sure you know the important issues on the table. Know how to address your audience. Remember, don’t forget to take a picture holding a baby and shake as many hands as possible. 

Network to build contacts who support your message and are willing to represent you. Once you make it into office (meeting your objective) you must still rely on your supporters to gauge the effectiveness of your message delivery. Remember, the extremely popular Bill Clinton considered many of this actions while in Presidential office by analyzing public opinion polls. To become successful you must do the same, train yourself to develop your own opinion polls and let them guide your actions. 

No one makes it to the top alone, no one has climbed Mt. Kilimanjaro by themselves. It takes a team and a well executed plan to make the top. You are not alone with planning. Young Professionals Connection (YPC) will be holding a powerful opportunity to strengthen your current and future financial strategy on January 17th. I suggest you attend because a successful campaign must know how to manage its finances effectively. 

Develop your 2008 objectives with these ideas in mind, your New Years Resolutions must give the people strong reason to vote for you. Remember: It is the People, and they are not STUPID!


May the Best Candidate win!